Each week in Creatives on Speed, Joanne Oatts talks to creative thinkers, makers and doers from all walks of life - about creativity and how they use it in their work.
This week: Andrew Boulton, Copywriting, Senior Lecturer & Author
In our final episode of this series (boo!) we get wordy with Andrew Boulton.
Not only is Andrew a fantastic copywriter, but he's also passing on his knowledge and talents to the next generation of creatives - as a Senior Lecturer on University of Lincoln's BA Creative Advertising course. Andrew talks about how he stumbled upon his career (very common for copywriters) and how this branched into teaching.
Andrew recently produced a guide for teachers about copywriting which went viral on LinkedIn. And now he's gone and written a book - Copywriting is - for anyone who's interested in the art, craft and magic that is copywriting. Links to this, and all the books Andrew mentions, below.
You can find Andrew here:
More about the course on YouTube
If you're interested in Andrew's guide for teachers, email: boultini@hotmail.com
AND check out some of Andrew's thoughts on thinking like a copywriter...
...THEN buy it here:
Other books mentioned by Andrew:
We showcase creative people from all kinds of industries on Creatives on Speed. From DJs, artists and advertising creatives, to scientists, hairdressers and teachers - each talking about how creative thinking features in their work.
We're fascinated by how the minds of all kinds of people work creatively - whether or not they have 'creative' in their title. So if you'd like to be featured in Creatives on Speed, please contact us
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