• The Editor

Day 6: It's Not How Good You Are, It's How Good You Want to Be by Paul Arden

It’s Day 6 of Speedier Reads book reviews from Faster Ideas.


Today - It's Not How Good You Are, It's How Good You Want to Be by Paul Arden.


I have London-based creative AlexAllen to thank for this recommendation many, many years ago.


A super entertaining read from one of advertising's greats - written in a really accessible way. No advertising experience or ad school education necessary to get something out of this book.


If you want to know more about Paul, read this 2008 tribute by fellow advertising legend Dave Trott, whose books we'll also be featuring later in this week.


Watch our review, then hit the button below to head over to our Bookshop.org bookshop to buy:


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