Creatives on Speed is where Joanne Oatts talks to creative thinkers, makers and doers from all walks of life - about creativity and how they use it in their work.
This week: Andy Nairn, co-founder of creative agency Lucky Generals, chair of sports agency Dark Horses and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favour.
We talk about...
Being guided into advertising by a law professor turned internationally successful author.
The difference between strategy and planning.
Where the name Lucky Generals comes from.
Why a small village on the Scottish borders where Andy grew up became a major draw for internationally famous musicians.
Being taught cello by one of the world's best cello teachers.
What Andy discovered about luck when he wrote his book.
Tips on how you can be both lucky and more creative.
Why he's supporting Commercial Break with his book - to increase working class representation in the advertising and media industries.
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SHOW NOTES
Lucky Generals: http://www.luckygenerals.com/
Dark Horses: https://www.darkhorses.com/
Lucky Bastards: http://www.luckygenerals.com/lucky-bastards
Check out Andy's book: Go Luck Yourself: 40 ways to stack the odds in your favour by Andy Nairn
On Amazon: https://bit.ly/GoLuckY
Jane Cowan’s International Cello Centre was based Edrom House, Berwickshire.
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We showcase creative people from all kinds of industries on Creatives on Speed. From DJs, artists and advertising creatives, to scientists, hairdressers and teachers - each talking about how creative thinking features in their work.
We're fascinated by how the minds of all kinds of people work creatively - whether or not they have 'creative' in their title. If you'd like to be featured in Creatives on Speed, please contact us
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